USA
my adventure starts here
I'm a MEDIA CONTENT CREATOR with a degree in Life Sciences Communication (BS) and East Asian Studies (BA) from the University of Wisconsin-Madison. I'm just a small-town Minnesotan girl with lots of
spunk, heart, and crazy imagination.
I believe there is so much of the world we still have yet to uncover. As a kid, I escaped through the legacies of Spiderman and Harry Potter. I grew up singing in my shower, practicing TV interviews into my hairbrush, or imagining my own story unfold on the big screen. I was amazed at how words and images could transport you to another world; how they could move people. I was fascinated that through art, we can weave stories that exist as powerful tools.
Tools that inspire others to make change and call attention to issues and perspectives that matter.
Through my work provide a platform for people to express their authentic selves, entertain and also create change. I dream of one day opening my own international media production company, similar to Universal, where I can discover talented artists and help them on their path as creators, movers, and shakers.
THE INSIDE LOOK | BIO
Digital Marketing Specialist
Photographer | Videographer | Analyst
I am a Digital Marketing Specialist & Producer seeking a senior-level full-time, remote position where I can manage projects related to copywriting, photo, video, SEO, and design. I spoil my golden retriever, nature is my muse, true crime is my guilty pleasure, Planet Fitness is my second home, and I collect coffee mugs from places I travel.
Science Marketing & Media Experience
See what I've been up to by hovering over the boxes below.
Education
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East Asian Studies (B.A.)
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Life Sciences Communication (B.S.)
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Japanese Professional Communication (Certificate)
SOLITUDE LAKE MANAGEMENT
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Scripted, directed, filmed, edited, and published 200 videos both internally and externally to sell lake management services and promote environmentalism
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Mentored college alumni and high school students interested in STEM or video
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Traveled nationally to lead a team of 16 Video Ambassadors over the course of two years to collect footage and teach them technical filming and editing skills
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Attended INBOUND annually to help innovate next year's marketing plan
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Supported team members in webinar hosting via GoToWebinar, creating tradeshow materials, editing Powerpoint presentations, copywriting blog articles, facilitating feedback surveys, planning colleague experience events, Facebook and LinkedIn ad campaigns, charity initiatives, and vocal acting
SOLITUDE LAKE MANAGEMENT
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Managed 14 Google Adwords campaigns resulting in 177 qualified leads,$296K pipeline sales, and $82K in actualized sales in 2020
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Led all SEO initiatives utilizing SEM Rush, MOZ, and Hubspot: competitor research, backlink, and domain auditing, organic search optimizations
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Created 50 targeted email newsletters, sending 3 per month to ~75K contacts and generating 400 qualified leads using Hubspot
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Managed SOLitude's YouTube channel, increasing subscriber count by 243%, watch time by 120%, and views by 100% YoY in 2019
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Worked with Peak Seven (web developer) to redesign company website by auditing pages, updating UX and navigation, creating custom modules and landing pages, and inputting structured data
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Photographed professional model for "Bumbu Rum" on an outdoor beach shoot; photos were included in a marketing pitch for million dollar project
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Chief ground photographer for the Virginia Beach Vibe District's 2020 Mural Festival; the footage was used to enhance their social media and promote events
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Second camera operator on a music video for a Norfolk dance company
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Chief ground photographer for a commercial realty client looking to sell a 7-11; photos were included in print materials, marketing brief, and online listing
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Chief videographer for a lakeside wedding ceremony and indoor reception
LYFTED MEDIA
Learning how to film and edit videos has allowed me to travel, meet new people and enjoy new experiences. My technical camera skills are still growing, but I've learned so much on the job.
AWARDS
CERTIFICATIONS
1. Google Adwords Fundamentals Certification
(Feb 2019)
2. Google Adwords Search Certification
(Feb 2019)
3. Google Adwords Display Certification
(Feb 2019)
4. Google Analytics Certification
(March 2021)
WOW Awards (5 Total) | SOLitude Lake Management
(Dec 2019, Jan, March, Oct, Oct 2020)
Volunteer of The Quarter - Over 100 Hours| SOLitude Lake Management
(Oct 2019)
Best Digital Media Presentation | Center For Academic Excellence
(April 2018)
Planet Forward Storyfest Finalist - Video Entry | GWU Planet Forward
(April 2018)
The marketing and communications field is ever-changing and requires continual training and development. That includes fluency in online analytic tools. I pride myself on demonstrating these skills in the field.
Check Out My Video Resume
(2018)
Hi! My name is Bella and I am so excited to share my story with you! I am seeking a full-time position in marketing or communications. My goal is to leverage content to create constant, measurable improvements in metrics such as web traffic and conversion rates. I believe that although search engines have become increasingly sophisticated, they still can't understand a webpage the same way a human can. If you're interested in learning more about me here are my social media handles:
Program Mastery & Core Competencies
SEO
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Organic Research
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SEM Rush
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Google My Business
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PPC Adwords
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Site Improve
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Google Analytics
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MOZ
BRANDING
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Brand Management
Email Blasts & A/B Testing -
Website Content
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Landing Page Creation & Web Redesign
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Video Production
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Copywriting & Blogging
DESIGN
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Google Suite
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Hubspot
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Google Adwords
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WordPress
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Microsoft Office
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Canva
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Adobe Premiere Pro
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Adobe Photoshop / Illustrator / InDesign
people
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Social Media Strategy & Campaigns
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Project Delegation & Management
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Event Planning
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Photography
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Japanese Language
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Survey Creation and Management
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Webinar Hosting
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Salesforce
Expert References
Over the course of my 5-year professional career, I've had the honor of working under some of the most talented minds in the industry. From education to sales, here are some of their opinions:
A BIG thank you to Bella for quickly turning around a GIF request to help promote our Q4 incentive with Mining For Gold. This was an out of scope request that was turned around in just a few days and the end result was creative, unique, and amusing! Great assist with AWESOME change of pace content.
Mike Dillon
Director of Sales
SOLitude Lake Management | Rentokil N.A.
Hear What Mike Has To Say >
I want to send a big shout out to Bella for making me feel very comfortable during the ASI integration interview process. She was extremely professional yet sincere. I feel like the "Better Together" video will be a huge hit with all of our current and future customers.
Josh McGarry
Business Development Consultant
SOLitude Lake Management | Rentokil N.A.
Hear What Josh Has To Say >
Bella is an excellent student with good leadership and academic skills. She has a cheerful and caring personality and good communication skills. I have full confidence in Bella’s character and abilities and believe she has the potential to excel in whatever career she chooses.
Peter Firkola
Director & Assoc.Professor
Hokkaido University
Hear What Peter Has To Say >
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